Abstract
While most Web site banner ads are price-oriented, less than half of experienced web users cite price as the primary driving their web purchases, according to the survey.
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© 1999 Andersen Consulting
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Andersen Consulting. (1999). Banner advertising more effective than tv or radio in luring web shoppers, according to Andersen Consulting survey. In: Webvertising. Vieweg+Teubner Verlag. https://doi.org/10.1007/978-3-322-86793-3_22
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DOI: https://doi.org/10.1007/978-3-322-86793-3_22
Publisher Name: Vieweg+Teubner Verlag
Print ISBN: 978-3-322-86795-7
Online ISBN: 978-3-322-86793-3
eBook Packages: Springer Book Archive