Abstract
Should advertisers pay for the number of eyeballs that visit a page and “see” their banners or the number of fingers that click a mouse on a banner and go directly to an advertiser’s site? In the meantime click-throughs rates are falling because:
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1.
The thrill is gone,
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2.
More directed traffic,
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3.
Banneritis.
Banners have to work harder.
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© 2000 e-land, inc.
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eMarketer “the authority on business online”. (2000). The Dirty Truth About Click Throughs. In: Webvertising. Vieweg+Teubner Verlag. https://doi.org/10.1007/978-3-322-86793-3_20
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DOI: https://doi.org/10.1007/978-3-322-86793-3_20
Publisher Name: Vieweg+Teubner Verlag
Print ISBN: 978-3-322-86795-7
Online ISBN: 978-3-322-86793-3
eBook Packages: Springer Book Archive