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Neuere Entwicklungen auf elektronischen Märkten: Strategische Herausforderungen des E-Commerce

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Strategisches E-Commerce-Management

Zusammenfassung

Während die ersten elektronischen Märkte bereits in den 70er Jahren entstanden sind, hat erst die Ausweitung des Internets und des sich damit entwickelnden Cyberspace zur Entstehung eines elektronischen Marktraumes geführt, in dem sich vielfältige Formen des elektronischen Handels oder—umfassender—Geschäftsverkehrs (engl.: Electronic Commerce) entwickeln. Der Beitrag rekonstruiert zunächst die Regeln und Eigentümlichkeiten des elektronischen Marktraumes im Vergleich zu traditionellen Formen des Geschäftes. Im zweiten Schritt werden die spezifischen strategischen Anforderungen des E-Commerce aufgezeigt, und es wird erörtert, inwieweit die etablierten Konzepte des strategischen Managements auch für das Management im elektronischen Marktraum geeignet sind.

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Authors
  1. Dirk Lammerskötter
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  2. Stefan Klein
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Editor information

Editors and Affiliations

  1. Fachbereich Wirtschaftswissenschaften, Universität Hannover, Deutschland

    Bernd Eggers (Geschäftsführer der EGGERS & Partner Strategieberatung in Hannover und Dozent und Habilitand) (Geschäftsführer der EGGERS & Partner Strategieberatung in Hannover und Dozent und Habilitand)

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© 2001 Betriebswirtschaftlicher Veriag Dr. Th. Gabler GmbH, Wiesbaden

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Lammerskötter, D., Klein, S. (2001). Neuere Entwicklungen auf elektronischen Märkten: Strategische Herausforderungen des E-Commerce. In: Eggers, B., Hoppen, G. (eds) Strategisches E-Commerce-Management. Gabler Verlag. https://doi.org/10.1007/978-3-322-84440-8_3

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  • DOI: https://doi.org/10.1007/978-3-322-84440-8_3

  • Publisher Name: Gabler Verlag

  • Print ISBN: 978-3-322-84441-5

  • Online ISBN: 978-3-322-84440-8

  • eBook Packages: Springer Book Archive

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