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Neuere Entwicklungen auf elektronischen Märkten: Strategische Herausforderungen des E-Commerce

  • Dirk Lammerskötter
  • Stefan Klein

Zusammenfassung

Während die ersten elektronischen Märkte bereits in den 70er Jahren entstanden sind, hat erst die Ausweitung des Internets und des sich damit entwickelnden Cyberspace zur Entstehung eines elektronischen Marktraumes geführt, in dem sich vielfältige Formen des elektronischen Handels oder—umfassender—Geschäftsverkehrs (engl.: Electronic Commerce) entwickeln. Der Beitrag rekonstruiert zunächst die Regeln und Eigentümlichkeiten des elektronischen Marktraumes im Vergleich zu traditionellen Formen des Geschäftes. Im zweiten Schritt werden die spezifischen strategischen Anforderungen des E-Commerce aufgezeigt, und es wird erörtert, inwieweit die etablierten Konzepte des strategischen Managements auch für das Management im elektronischen Marktraum geeignet sind.

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Copyright information

© Betriebswirtschaftlicher Veriag Dr. Th. Gabler GmbH, Wiesbaden 2001

Authors and Affiliations

  • Dirk Lammerskötter
  • Stefan Klein

There are no affiliations available

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