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Die Fusion, die neue Regeln prägte

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ABB — Der tanzende Riese

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Zusammenfassung

Percy Barnevik hatte zwar einen gleich gesinnten Partner gefunden, aber wie würde dessen Reaktion auf sein Werben ausfallen? Trotz aller Probleme hatte BBC seinen Stolz und galt in der Schweiz als nationale Institution. ASEA und BBC hatten sich jahrelang ein Kopf-aopf-Rennen geliefert. Wie konnte Barnevik BBC davon überzeugen, auf seinen radikalen Vorschlag über eine Zusammenarbeit einzugehen?

Wir haben gegen alle Regeln verstoßen, die normalerweise für Übernahmen gelten.

PERCY BARNEVIK

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Authors
  1. Kevin Barham
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  2. Claudia Heimer
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© 1999 Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden

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Barham, K., Heimer, C. (1999). Die Fusion, die neue Regeln prägte. In: ABB — Der tanzende Riese. Gabler Verlag. https://doi.org/10.1007/978-3-322-82242-0_3

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  • DOI: https://doi.org/10.1007/978-3-322-82242-0_3

  • Publisher Name: Gabler Verlag

  • Print ISBN: 978-3-322-82243-7

  • Online ISBN: 978-3-322-82242-0

  • eBook Packages: Springer Book Archive

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