Abstract
Policymakers are in search of evidence that resonates to their local needs (real-world practice). Often what is available is not in the format desired. This is particularly the case for economic evidence, where the traditional metric (cost/QALY (quality adjusted life year)) is seen as “abstract” in the context of real-world decision making by many. This chapter introduces return on investment (ROI) analyses that offer information on the costs and benefits of alternative policy actions. ROI information should usually be presented as a single, simplified metric making it easy for decision makers to relate it to their local contexts.
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Pokhrel, S., Owen, L., Coyle, K., Coyle, D. (2017). Diary of a Policymaker. In: ROI in Public Health Policy. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-319-68897-8_1
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DOI: https://doi.org/10.1007/978-3-319-68897-8_1
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