About this book
The demand for return in investment (ROI) analyses in public health is on the rise as a ‘business case’ needs to be presented before a public health programme can be funded. This book explains the science behind ROI analyses and shows how policy makers can learn the art of understanding and using it in the context of public health. Using examples drawn from the NICE ROI Tools, business cases for various alternative policy options around smoking cessation, improving physical activity and reducing alcohol use are presented. In addition, several examples of real-world decision problems facing public health investors are discussed to address the usefulness of ROI evidence in public health policy making.
ROI analysis ROI concept and tools Smoking and tobacco cessation Policymaking Public Health policy Methodological challenges NICE Health economics Randomised control trial (RCT) Evidence-based medicine (EBM) EQUIPT Tobacco use Decision making Public health interventions Economics of breastfeeding Real-world decision problems Tobacco control ROI tool Physical Activity ROI tool Alcohol ROI tool Impact evaluation