Influences and Benefits of Role Models on Social Media

Conference paper

DOI: 10.1007/978-3-319-45234-0_60

Part of the Lecture Notes in Computer Science book series (LNCS, volume 9844)
Cite this paper as:
Jenkins L., Lin R., Jeske D. (2016) Influences and Benefits of Role Models on Social Media. In: Dwivedi Y. et al. (eds) Social Media: The Good, the Bad, and the Ugly. I3E 2016. Lecture Notes in Computer Science, vol 9844. Springer, Cham


The current paper examined three research questions. First,

what are the perceived benefits for social network users who have role models online? Second, to what extent does having role models online influence one’s self-presentation on social media? And finally, are users who expect more in return (greater reciprocity) more likely to have role models on social media? Using two opportunity survey samples and exploratory analyses, study 1 (N = 236) demonstrated that having role models was associated with greater perceived support for one’s career aspirations, and perceived access to information. The results of study 2 (N = 192) revealed that participants who had role models online reported that their online profile presented a more realistic self-presentation of values and priorities, as well as having higher reciprocity expectation.


Role model Social media Information-seeking Reciprocity expectations 

Copyright information

© IFIP International Federation for Information Processing 2016

Authors and Affiliations

  1. 1.Edinburgh Napier UniversityEdinburghUK
  2. 2.Leibniz-Institut für WissensmedienTübingenGermany

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