Abstract
A model of marketing strategy for American Export Trading Companies is developed utilizing the unique antitrust benefits allowed trading companies under the Export Trading Company Act of 1982. The model includes various strategic areas such as the ability to allocate prices, markets and customers. The Japanese Trading Companies are used as a basis for an overall development of strategy for the American Export Trading Companies and the unique benefits of the 1982 act are included in developing an overall strategy for export marketing that is unique to the American Trading Companies.
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© 2015 Academy of Marketing Science
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Bullard, W.R. (2015). A Model of Marketing Strategy for Export Trading Companies. In: Hawes, J. (eds) Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17055-8_43
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DOI: https://doi.org/10.1007/978-3-319-17055-8_43
Publisher Name: Springer, Cham
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