Abstract
Data from different Norwegian communities were analysed in order to identify store image dimensions. Two approaches to the study of store images showed somewhat different results. Open-ended questions about the most important reason for store selection were chosen as the most adequate approach for the purpose of this paper. The results provided by this approach were compared with corresponding findings from American and Dutch communities. Key dimensions of the specific image of the neighborhood store were identified by focusing on the strategic market segment of neighborhood store customers of three potential key dimensions, location and shopping environment appeared most important.
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Grønmo, S. (2015). Key Dimensions of the Neighborhood Store Image. In: Bellur, V. (eds) The 1980’s: A Decade of Marketing Challenges. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16976-7_8
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DOI: https://doi.org/10.1007/978-3-319-16976-7_8
Publisher Name: Springer, Cham
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