Overview
- Includes the full proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference?
- Provides a variety of quality research in the fields of marketing theory and practice
- Includes contributions related to marketing research, marketing management, industrial marketing, and consumer behavior
Part of the book series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
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Table of contents (103 papers)
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Front Matter
Keywords
About this book
This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Editors and Affiliations
Bibliographic Information
Book Title: The 1980’s: A Decade of Marketing Challenges
Book Subtitle: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference
Editors: Venkatakrishna V. Bellur
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
DOI: https://doi.org/10.1007/978-3-319-16976-7
Publisher: Springer Cham
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2015
Hardcover ISBN: 978-3-319-16975-0Published: 05 May 2015
Softcover ISBN: 978-3-319-38675-1Published: 29 October 2016
eBook ISBN: 978-3-319-16976-7Published: 20 April 2015
Series ISSN: 2363-6165
Series E-ISSN: 2363-6173
Edition Number: 1
Number of Pages: XVIII, 345
Additional Information: Originally published by the Academy of Marketing Science, Coral Gables, FL, 1981
Topics: Marketing, Business Strategy/Leadership, Sales/Distribution