Abstract
The objective of this study is to test the mediational adequacy of the Ajzen-Fishbein (1975) model. Triandis has proposed a competing model for the prediction of intentions. Intentions are predicted by the person’s affect (A) toward the behavior, social factors (S), and the value of perceived consequences (C), according to the following equation:
As with the Ajzen and Fishbein model, the relative contribution of the three components is determined by multiple regression procedures.
* This research was supported by NIH Grant No. HD1349-01.
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References
Fishbein, M., & Ajzen, I. (1975), Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, Mass.: Addison-Wesley.
Triandis, H. C. (1979), “Values, Attitudes, and Interpersonal Behavior,” Nebraska Symposium on Motivation, 195–259.
Chassin, L., Presson, C., Bensenberg, M., Corty, E., Olshavsky, R., and Sherman, S. (1981), Journal of Health and Social Behavior, Vol. 22, (December), 445–455.
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Olshavsky, R.W., Bensenberg, M., Corty, E., Sherman, S., Chassin, L., Presson, C. (2015). Prediction of Adolescents’ Cigarette Smoking Intentions: A Test of the Mediational Adequacy of the Ajzen-Fishbein Model. In: Kothari, V. (eds) Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16946-0_172
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DOI: https://doi.org/10.1007/978-3-319-16946-0_172
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