Abstract
Intentions to try a cigarette were predicted significantly better by the Ajzen and Fishbein model when the attitudinal and normative components were operationalized in terms of beliefs specifically related to “trying than when operationalized by beliefs specifically related to “smoking,” and intentions to smoke were predicted significantly better by the model when the components were operationalized in terms of beliefs related to “smoking” than when operationalized by beliefs related to “trying.” The magnitude of the differences was so small however that Fishbein’s suggestions for improvements in the content of smoking prevention programs, aimed at adolescents, do not appear to be warranted.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Adult Use of Tobacco 1975, U.S. Department of Health, Education, and Welfare, Public Health Service, (1976).
A. R. Davidson and J. J. Jaccard, “Population Psychology: A New Look at an Old Problem,” Journal of Personality and Social Psychology, 31, (1975), 1073–1082.
M. Fishbein, “Consumer Beliefs and Behavior with Respect to Cigarette Smoking: A Critical Analysis of the Public Literature,” Appendix A to Federal Trade Commission Report to Congress Pursuant to the Public Health Cigarette Smoking Act for the Year, (1977).
M. Fishbein and I. Ajzen, Belief, Attitude, Intentions and Behavior: An Introduction to Theory and Research, (Reading, Mass.: Addison-Wesley, 1975).
M. Fishbein and J. J. Jaccard, “Theoretical and Methodological Considerations in the Prediction of Family Planning Intentions and Behavior,” Representative Research in Social Psychology, 4, (1973), 37–51.
H. A. Goodman, “The Pharmcological Basis of Addiction to Tobacco: Nicotine,” World Conference on Smoking and Health: A Summary of the Proceedings, National on Smoking and Health, (Arlington, Virginia (1968).
P. E. Green and V. Srinivasan, “Conjoint Analysis in Consumer Research: Issues and Outlook,” Journal of Consumer Research, 5, (1978), 103–123.
P. E. Green and Yoram Wind, Multiattribute Decisions to Marketing, (Hinsdale, IL: The Dryden Press, 1973).
M. A. H. Russell, “Realistic Goals for Smoking and Health — A Case for Safer Smoking,” Lancet, 1, (1974), 254–257.
R. P. Schlegel, C. A. Crawford, and M. D. Sanborn, “Correspondence and Mediational Properties of the Fishbein Model: An Application to Adolescent Alcohol Use,” Journal of Experimental Social Psychology, 13, (1977), 421–430.
S. Shachter, “Nicotine Regulation in Heavy and Light Smokers,” Journal of Experimental Psychology, (general), 106, (1977), 5–12.
W. L. Wilkie and Edgar A. Pessemier, “Issues in Marketing’s Use of Multi-Attribute Attitude Models,” Journal of Marketing Research. Vol. X, (1973), 428–441.
T. M. Williams, Summary and Implications of Review of Literature Related to Adolescent Smoking, Department of Health, Education, and Welfare, National Clearinghouse for Smoking and Health, (Bethesda, MD: 1972).
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Olshavsky, R.w., Burge, T., Sherman, S., Chassin, L., Presson, C., Corty, E. (2015). The Differential Impact of Beliefs on Intentions to Try and Intentions to Adopt Cigarettes. In: Bellur, V. (eds) The 1980’s: A Decade of Marketing Challenges. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16976-7_13
Download citation
DOI: https://doi.org/10.1007/978-3-319-16976-7_13
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16975-0
Online ISBN: 978-3-319-16976-7
eBook Packages: Business and EconomicsBusiness and Management (R0)