Abstract
Research suggests that organizations with specialized departments perform better when they devote resources to welldefined fimctional interfuces (Galbraith 1973; Lawrence and Lorsch 1967). For example, coordination between marketing and other departments is often required to deliver high quality services to customers (Cespedes 1994, 1996; Day 1994).
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© 2015 Academy of Marketing Science
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Ellinger, A.E., Daugherty, P.J. (2015). Integration and Performance: An Examination of the Marketing/Logistics Interface. In: Ford, J., Honeycutt, Jr., E. (eds) Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13084-2_28
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DOI: https://doi.org/10.1007/978-3-319-13084-2_28
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