Abstract
The earnings gap literature consists of many studies from various countries and occupational groups. In the field of marketing, gender-based earnings gap is an area worth exploring in more detail because interest in the formal construct of the earnings gap in this field is relatively recent. For example, Kiecker et al. (1991) is the only empirical study in this field that has investigated the earnings gap for marketing managers, marketing researchers, and advertising agency managers and found that differences in corporate level firm size, job continuity, and having a master’s degree accounted for much of the income differences.
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References
Kiecker, PL., S.D. Hunt, and L.B. Chonko. 1991. "Gender, Income Differences, and Marketing: Examining the Earnings Gap in Three Areas of Marketing." Journal of the Academy of Marketing Science 19 (2): 77-82.
Oaxaca, R. 1973. "Male-Female Wage Differentials in Urban Labor Markets." International Economic Review 14: 693-709.
Wright, E.O., J. Baxter, and GE. Birkelwtg. 1995. "The Gender Gap in Workplace Authority: A Cross-National Study." American Sociological Review 60: 407-435.
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Mengüç, B. (2015). Exploring the Male\Female Earnings Gap Among Managers: A Case of Turkey. In: Ford, J., Honeycutt, Jr., E. (eds) Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13084-2_19
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DOI: https://doi.org/10.1007/978-3-319-13084-2_19
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