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Conceptual Frameworks on Foreign Entry Modes: A Review and Comparison of the Contemporary Literature

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Creating and Delivering Value in Marketing

Abstract

In this paper, a selection of contemporary approaches to business internationalization, from the mode of entry perspective, are reviewed and systematically compared among themselves: transaction cost-based frameworks, resource-based view (or organizational capability perspective), and the attitudinal approach. It is concluded from our analysis that, by means of combining these conceptual frameworks, a more integrated view of the foreign entry mode decision-making process can be achieved by both practitioners and future researchers in this field.

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Authors and Affiliations

  1. Springfield, USA

    Alex Rialp-Criado, Josep Rialp-Criado & Rossano Eusebio

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  1. Alex Rialp-Criado
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  2. Josep Rialp-Criado
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  3. Rossano Eusebio
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Editor information

Editors and Affiliations

  1. Department of Marketing, Western New England University College of Business, Springfield, Massachusetts, USA

    Harlan E. Spotts

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Rialp-Criado, A., Rialp-Criado, J., Eusebio, R. (2015). Conceptual Frameworks on Foreign Entry Modes: A Review and Comparison of the Contemporary Literature. In: Spotts, H. (eds) Creating and Delivering Value in Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11848-2_100

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