Abstract
This study proposes that two factors, (1) the number of atmospherics used by the retailer and (2) the appropriateness of the store environment, affect whether consumers make inferences that the retailer has manipulative intent (IMI). It also suggests that IMI influence attitudes toward the atmosphere and the retailer, and corporate attributions. Results from an experiment support these predictions.
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Lunardo, R., Saintives, C. (2015). Consumer’s Inferences of Manipulative Intent in the Store Environment: the Effects of Atmospherics and Perceived Appropriateness. In: Deeter-Schmelz, D. (eds) Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11797-3_102
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