Culture, Self, and Communication

  • Marieke de Mooij


The worldviews that are at the basis of communication are related to the concept of self which varies between being a person as an autonomous, independent entity, and an interdependent entity who is part of an encompassing social relationship. This influences views of concepts such as personality, identity, and image. Variations in personhood and the self in relation to others influence communication style. Concepts like self-esteem, self-confidence, and self-enhancement are related, and these explain variations in usage of social media. Also the degree to which people disclose themselves to others influences use of the new media. Varying family relationships influence media usage and so do differences in perceptual activities. How people perceive and create pictures, their aesthetic experiences and preferences, all are influenced by culture. Most important is the way people process information, actively or passively, consciously or unconsciously. Cultures can be mapped as to verbal and nonverbal communication style.


Power Distance Uncertainty Avoidance Communication Style Individualistic Culture Verbal Style 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Marieke de Mooij
    • 1
  1. 1.Burgh-HaamstedeThe Netherlands

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