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Communicating Sustainability Online: A Soft Systems Methodology and Corpus Linguistics Approach in the Example of Norwegian Seafood Companies

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HCI in Business, Government and Organizations (HCII 2023)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 14039))

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Abstract

This article presents a qualitative case study of the Norwegian seafood industry's sustainability communication on corporate websites. The research questions focused on how sustainability is communicated, and the communication channels employed by Norwegian seafood companies. The study found that sustainability is communicated through ecological certification, awareness towards the environment and social compliance, and engagement in knowledge exchange. The study highlights the need to create standardized language and a coherent discourse for competitive advantages in ecologically value-added products and digital services. Companies can use underutilized digital resources such as podcasts and direct online sales to consumers to improve stakeholder engagement. The study suggests the direct and active involvement of consumers in designing products that consumers desire, which can increase market share for the Norwegian seafood industry. The limitations of the study are the lack of feedback from small to medium-sized companies, limiting the generalizability of the findings. The study recommends that the Norwegian seafood industry supports developing digital service resources for small and medium-sized companies to remain competitive in the long term.

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Author information

Authors and Affiliations

  1. University of Gothenburg, 41296, Gothenburg, Sweden

    Nataliya Berbyuk Lindström

  2. RISE Research Institutes of Sweden, 50115, Borås, Sweden

    Cheryl Marie Cordeiro

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  1. Nataliya Berbyuk Lindström
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  2. Cheryl Marie Cordeiro
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Correspondence to Nataliya Berbyuk Lindström .

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Editors and Affiliations

  1. City University of Hong Kong, Kowloon, Hong Kong

    Fiona Nah

  2. City University of Hong Kong, Kowloon, Hong Kong

    Keng Siau

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Lindström, N.B., Cordeiro, C.M. (2023). Communicating Sustainability Online: A Soft Systems Methodology and Corpus Linguistics Approach in the Example of Norwegian Seafood Companies. In: Nah, F., Siau, K. (eds) HCI in Business, Government and Organizations. HCII 2023. Lecture Notes in Computer Science, vol 14039. Springer, Cham. https://doi.org/10.1007/978-3-031-36049-7_25

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  • DOI: https://doi.org/10.1007/978-3-031-36049-7_25

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