Abstract
The innovative application of intelligent interaction technology based on user experience in modern packaging design improves the interaction between consumers and packaging to achieve a more interesting and intelligent packaging innovation design, thus improving human consciousness and consumer experience. Taking the user's emotional experience as the research perspective and interactive packaging as the research object, the three levels of emotional Through the analysis of interactive application design scenarios of packaging, we explore the interactivity, sharing and sustainability of intelligent interaction in modern packaging design, analyze the interaction design experience of packaging at different levels, and highlight the human-oriented design concept of smart packaging. Novel packaging materials, avant-garde design concepts and advanced intelligent interaction technologies can not only ensure the essential functions of modern packaging but also enhance the interactive experience between consumers and creative packaging and meet or even stimulate consumers’ deep-seated emotional needs and experience consumption patterns. Designers always need to keep their sensitivity to design. With the user as the core and the integration of modern intelligent technology, they can realize the upgrade of consumers’ emotional demands and interactive experience of contemporary packaging and explore the multiple possibilities of interactive packaging design based on emotional experience.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Huang, X.: Research on interesting food packaging design based on consumer psychology. Ind. Des. 06, 83–84 (2018)
Wang, C.H.: Function and innovation of fruit packaging. Yantai Fruit Tree. 39, 14–16 (2018)
Norman, D.A.: Design Psychology 3: Emotional Design. M. Translated by He X.M,Ou Q.X. CITIC Press, Beijing(2012)
Yi, J., Wu, Z.J.: Exploration of methods and trends of product emotional design. Hunan Univ. Sci. Technol. (Soc. Sci. Ed.) 01, 161(2013)
Wu, Z.H.: Research on the Interactive Packaging Design. Hunan University of Technology, Changsha (2013)
Wu, Y.L.: Emotions and Experiences: Research on Interaction of Packaging Design Based on Consumer Psychology. Southeast University, Nanjing (2015)
Li, T.: Technology innovation helps food/drug intelligent packaging rise to prominence. Screen Print. Ind. 01, 51–56 (2018)
Li, Y.F.: An Integral Molding Process of A Spherical or Global-Like Fruit Package, China, CN107934199A, vol. 04, p. 20 (2018)
Luo, X.Y., Hao, Y.C.: Research on food packaging design based on interactive concept. Packag. Eng. 40(16), 67–71 (2019)
Zhang, J., Guo, M.Q.: Overall packaging development of featured fruits in pan zhi hua from the perspective of green ecology. Art Sci. Technol. 28(10), 69 (2015)
Chen, X.T., He, X.: Interactive packaging design analysis. Packag. World 03, 24–26 (2017)
Pan, T.: Chu Orange Design 2.0 | Pass on Orange, Inheritance (2019). https://www.douban.com/note/735351945/
Gathered by choosing: Small ‘‘Orange’’ Big Dreams, 17.5° in Orange with Micro Store Web Celebrity Trip (2019). https://mp.weixin.qq.com/s?__biz=MzI0MTk2MzQzNw%3D
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Zhang, D., Tian, J., Zhou, H. (2023). Research on Interactive Packaging Design Based on User's Emotional Experience. In: Stephanidis, C., Antona, M., Ntoa, S., Salvendy, G. (eds) HCI International 2023 Posters. HCII 2023. Communications in Computer and Information Science, vol 1835. Springer, Cham. https://doi.org/10.1007/978-3-031-36001-5_87
Download citation
DOI: https://doi.org/10.1007/978-3-031-36001-5_87
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-031-36000-8
Online ISBN: 978-3-031-36001-5
eBook Packages: Computer ScienceComputer Science (R0)