Abstract
The difference in information display between a projector (reflected light) and a display (transmitted light) is an essential issue. Marshal McLuhan proposed in his book “Laws of Media” the well-known hypothesis that “reflected light makes people analytical and transmitted light makes them emotional.” In this study, we matched the display conditions of the projector and display as much as possible. Then we presented the subjects with emotional content (landscape video) and analytical content (three-digit multiplication) and asked them to evaluate their experiences. As a result, we found no statistical difference between the projector and the display evaluations.
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Nakatsu, R., Miyata, M., Kawata, H., Tosa, N., Kusumi, T. (2023). Reflected Light vs. Transmitted Light: Do They Give Different Impressions to Users?. In: Stephanidis, C., Antona, M., Ntoa, S., Salvendy, G. (eds) HCI International 2023 Posters. HCII 2023. Communications in Computer and Information Science, vol 1832. Springer, Cham. https://doi.org/10.1007/978-3-031-35989-7_50
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DOI: https://doi.org/10.1007/978-3-031-35989-7_50
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