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Booking Shore Excursions for Cruises. The Role of Virtual 360-Degree Presentations

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HCI in Business, Government and Organizations (HCII 2023)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 14038))

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Abstract

Complex tourism products with intangible service components are difficult to explain to potential customers. This research elaborates the use of virtual reality (VR) in the field of shore excursions. A theoretical research model based on the technology acceptance model was developed, and hypotheses were proposed. Cruise passengers were invited to test 360° excursion images on a landing page. Data was collected using an online questionnaire. Finally, data was analyzed using the PLS-SEM method. The results provide theoretical implications on technology acceptance model (TAM) research in the field of cruise tourism. Furthermore, the results and implications indicate the potential of virtual 360° shore excursion presentations for the cruise industry.

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Authors and Affiliations

  1. Offenburg University, Badstraße 24, 77652, Offenburg, Germany

    Jenny Wagner, Christopher Zerres & Kai Israel

Authors
  1. Jenny Wagner
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  2. Christopher Zerres
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  3. Kai Israel
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Correspondence to Christopher Zerres .

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Editors and Affiliations

  1. City University of Hong Kong, Kowloon, Hong Kong

    Fiona Nah

  2. City University of Hong Kong, Kowloon, Hong Kong

    Keng Siau

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Wagner, J., Zerres, C., Israel, K. (2023). Booking Shore Excursions for Cruises. The Role of Virtual 360-Degree Presentations. In: Nah, F., Siau, K. (eds) HCI in Business, Government and Organizations. HCII 2023. Lecture Notes in Computer Science, vol 14038. Springer, Cham. https://doi.org/10.1007/978-3-031-35969-9_31

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  • DOI: https://doi.org/10.1007/978-3-031-35969-9_31

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  • Print ISBN: 978-3-031-35968-2

  • Online ISBN: 978-3-031-35969-9

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