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The Impact of Researchers’ Possessed Skills on Marketing Research Success

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Artificial Intelligence and Transforming Digital Marketing

Part of the book series: Studies in Systems, Decision and Control ((SSDC,volume 487))

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Abstract

This study aims to determine what specialist thinking will become the most crucial skill for becoming an influential marketing researcher. Some researchers, however, have conflated skills and competencies. Data collection and analysis, for example, have been represented as competencies in several earlier types of research, even though these are abilities that can be learned through training. On the other hand, competencies are natural talents (such as patience, perseverance, and critical thinking) within a person that are displayed differently from person to person. According to the findings, the most crucial abilities required to conduct successful marketing research are critical thinking and tenacity, the capacity to create other people's comprehension of the research problem, as well as crisp, precise, exact, and concise writing, and communication skills, are among the many qualities required to perform successful marketing research. The study also highlights the critical role that universities play in completing successful marketing research initiatives, particularly in the Arab world Universities should devote more attention to marketing research initiatives by investing particular money for this purpose, according to the guidelines. The study also identifies issues that Arab world researchers confront regarding English language skills and proposes that university researchers emphasise improving their English language skills.

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Author information

Authors and Affiliations

  1. Department of Marketing, College of Business Administration, Prince Sattam bin Abdulaziz University, 165, Al-Kharj, 11942, Saudi Arabia

    Ahmad M. A. Zamil

  2. Department of Business Administration, Business School, Al-Ahliyya Amman University, Amman, 19328, Jordan

    Ahmad Yousef Areiqat

  3. Department of Accounting, Business School, Al-Ahliyya Amman University, Amman, 19328, Jordan

    Mohammed Nadem Dabaghia

  4. Department of Marketing, Faculty of Business, Applied Science Private University, Amman, 11931, Jordan

    Jamal M. M. Joudeh

Authors
  1. Ahmad M. A. Zamil
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  2. Ahmad Yousef Areiqat
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  3. Mohammed Nadem Dabaghia
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  4. Jamal M. M. Joudeh
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Correspondence to Ahmad M. A. Zamil .

Editor information

Editors and Affiliations

  1. College of Business and Finance, Ahlia University, Manama, Bahrain

    Allam Hamdan

  2. Department of Management and Marketing, Ahlia University, Manama, Bahrain

    Esra Saleh Aldhaen

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Zamil, A.M.A., Areiqat, A.Y., Dabaghia, M.N., Joudeh, J.M.M. (2024). The Impact of Researchers’ Possessed Skills on Marketing Research Success. In: Hamdan, A., Aldhaen, E.S. (eds) Artificial Intelligence and Transforming Digital Marketing. Studies in Systems, Decision and Control, vol 487. Springer, Cham. https://doi.org/10.1007/978-3-031-35828-9_5

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  • DOI: https://doi.org/10.1007/978-3-031-35828-9_5

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-35827-2

  • Online ISBN: 978-3-031-35828-9

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