Overview
- Explores how AI is transforming digital marketing and what it means for businesses of all sizes
- Looks at how AI is being used to personalize content, improve targeting, and optimize campaigns
- Examines some of the ethical considerations that come with using AI in marketing
Part of the book series: Studies in Systems, Decision and Control (SSDC, volume 487)
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (100 chapters)
-
Front Matter
-
Artificial Intelligence, Marketing and Social Media
-
Front Matter
-
Keywords
About this book
This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.
Editors and Affiliations
About the editors
Allam Hamdan is a full professor; he is listed within the World’s top 2% scientists list by Stanford University, and he is the dean of College of Business and Finance at Ahlia University, Bahrain. He is an author of many publications (more than 250 papers, 174 listed in Scopus) in regional and international journals that discussed several accountings, financial, and economic issues concerning the Arab world. In addition, he has interests in educational-related issues in the Arab world universities like educational governance, investment in education, and economic growth. . He is an member of Steering Committee in International Arab Conference of Quality Assurance of Higher Education. Currently, he is leading a mission-driven process for International Accreditation for College of Business and Finance by Association to Advance Collegiate Schools of Business (AACSB).
Dr. Esra AlDhaen holds a Doctorate from Brunel University London, in the area of strategic decisions and quality in the context of Higher Education; currently, she is an executive director of strategy, quality, and sustainability as well as an associate professor at Ahlia University Bahrain. As HEA principle fellow and expert in curriculum review, design, and mapping to the National Qualification Framework as well as alignment of cross-border qualifications, she was able to set Assurance of Learning (AOL) framework to evaluate and assess student direct and indirect learning and chaired the AOL committee at college level.
She is highly experienced in HEIs in various counties such as UK, Kingdom of Bahrain, KSA, UAE, and Oman, along with the gained diverse background enable to transfer and share knowledge and experience from multiple aspects.Bibliographic Information
Book Title: Artificial Intelligence and Transforming Digital Marketing
Editors: Allam Hamdan, Esra Saleh Aldhaen
Series Title: Studies in Systems, Decision and Control
DOI: https://doi.org/10.1007/978-3-031-35828-9
Publisher: Springer Cham
eBook Packages: Engineering, Engineering (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2024
Hardcover ISBN: 978-3-031-35827-2Published: 04 October 2023
Softcover ISBN: 978-3-031-35830-2Due: 20 November 2023
eBook ISBN: 978-3-031-35828-9Published: 03 October 2023
Series ISSN: 2198-4182
Series E-ISSN: 2198-4190
Edition Number: 1
Number of Pages: XX, 1188
Number of Illustrations: 33 b/w illustrations, 251 illustrations in colour
Topics: Mathematical and Computational Engineering, Artificial Intelligence, Computational Intelligence