Customized Intelligent Vehicle Based on Innovation Diffusion Theory - Research on Modification Service Design

Abstract

This research obtains the functional requirements by mining the needs of the group of intelligent car owners, analyzing the relationship between user needs and functional requirements, and based on the innovation diffusion theory, using the online and offline diffusion channels, designs a service system that not only meets the needs of the modified car owners, but also has good usability. The innovation diffusion model was used as a research method for the availability of customized intelligent vehicle modification services. Collect the user needs of refitters through research, and analyze the user demand elements and their importance of refitting APP by using the diffusion group division method; Analyze and dissect the user needs to obtain the corresponding functional requirements, take the functional requirements as the design basis, combine the needs of the strong diffusion group, and design the information architecture, interaction prototype and visual interface of the modified service APP to optimize the contacts in the service system, and use the O2O business model to enhance the diffusion efficiency. It provides a solution for the optimization service system of China's intelligent vehicle modification industry.