Abstract
Environment and sustainability are key factors for sustainable development and mitigating climate change risks. This chapter discusses the relevance of sustainability in tourism and the consequent concept of sustainable tourism, emphasizing the significant role of natural resources and the environment. It examines the importance of territorial branding as a strategic tool for communicating a tourist destination in economic terms and in terms of its environment and ability to offer forms of sustainable tourism. A focus is also given to the relationship between territorial branding, the villages, and roots tourism in the Italian case. The chapter argues that tourism creates challenges in terms of environmental sustainability, as in the case of overtourism. Thus, it requires adequate governance that protects all stakeholders involved. Therefore, the role of governance is key in supporting sustainable tourism. Additionally, the chapter suggests that innovation and digital technologies become important tools for achieving a tourist destination’s sustainability goal.
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Grasso, F., Schilirò, D. (2023). Tourism, Environment, and Sustainability. In: Popkova, E.G. (eds) Smart Green Innovations in Industry 4.0 for Climate Change Risk Management. Environmental Footprints and Eco-design of Products and Processes. Springer, Cham. https://doi.org/10.1007/978-3-031-28457-1_2
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