Abstract
In today’s conditions of development of economic processes, it is necessary to define new prospects for the development of the organizations that carry out the activity in the area of meat manufacturing and processing. First and foremost, it is significant to form an understanding of the paradigm shift in the purchase decision-making paradigm, considering the challenges of the external environment. This paper attempts to identify the main factors that influence the consumer at the time of making a decision to purchase meat and meat products. The authors present the results of a marketing study of consumers of meat and meat products conducted in the form of interviews in several major cities in Russia. The authors establish patterns of influence of significant characteristics in different groups of consumers. Additionally, the authors present the main factors that guide the consumer in making a purchasing decision. The relationship between the level of income and the quality of the product, equated to price, is also noted. The paper reveals the interest of consumers in the conditions of animals with the correlation of this product’s characteristics and quality. The dissatisfaction of consumer groups with the range of products on the premium market was determined. The main conclusions regarding the definition of significant characteristics that guide the consumer in choosing meat and meat products are presented.
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Biryukova, T.V., Ashmarina, T.I., Yagudaeva, N.A., Romanov, A.N., Malykha, E.F. (2023). Transformation of Purchasing Behavior in Choosing Meat and Meat Products as an Important Aspect in the Development of the AIC. In: Popkova, E.G., Sergi, B.S., Bogoviz, A.V., I. Semenova, E. (eds) Digital Agriculture for Food Security and Sustainable Development of the Agro-Industrial Complex. Springer, Cham. https://doi.org/10.1007/978-3-031-27911-9_9
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