Transformation of Consumption Demand for Meat and Meat Products as an Important Aspect of Agricultural Development

Abstract

In current conditions of globalization of economic processes, special attention should be paid to the transformation of consumer preferences, including food. The paper focuses on approaches to the study of the change in the demand for meat and meat products, taking into account the perception of the product quality by the consumers. The authors present the results of marketing research of end consumers of meat and meat products conducted in the form of interviews in major Russian cities. The main trends in the transformation of demand for meat and meat products are identified. The patterns of perceived qualitative characteristics are established for different groups of consumers. The main parameters that are taken into account by a consumer when defining the product quality are presented. The relationship between the level of income and the emphasis placed on the product quality is also noted. The consumer perception of the risk of eating meat and meat products is estimated. The interconnection between their education and the interest of consumers in the conditions of keeping animals and was noted. The main conclusions regarding the transformation of demand for meat and meat products are presented.