Abstract
What exactly is “co-creation”? What lies behind it? Is it just a trend? Is it just an old idea in a new package? How can we use it in our organizations?
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Michalik, G. (2023). Introduction. In: Co-Creation Mindset. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-031-21191-1_1
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DOI: https://doi.org/10.1007/978-3-031-21191-1_1
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