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Integrating a Digital Platform Within Museum Ecosystem: A New ‘Phygital’ Experience Driving Sustainable Recovery

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Research and Innovation Forum 2022 (RIIFORUM 2022)

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Abstract

Managing disruption, resilience and recovery means investing in culture, ICT and networking. Public administration and cultural institutions must also develop efficient networks and innovation ecosystems with an open innovation approach to overcome the crisis. In the cultural field, mainly in museums one, it could bring to light an integrated ecosystem based on a digital platform which creates a new sustainable business model for museum shops, fitting to a new experience for system actors. An experience reaching outside the traditional museum boundaries, that crosses the logic of the eco-museum and through which the user has the feeling of never leaving that place—even when he or she returns home, combining physical and digital resources: Phygital. With a conceptual approach, by reviewing the literature on systems, digital eco-systems and retail digitization, we try to suggest an original integration of theoretical patterns that could lead to a sustainable reconfiguration of museum shops to improve visitor engagement.

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Notes

  1. 1.

    UNWTO defines the tourist “as any person who travels to countries other than that in which he or she has his or her habitual residence, outside his or her everyday environment, for a period not exceeding one year and whose main purpose of the visit is other than the pursuit of any kind of remunerated activity within the country visited” [31].

  2. 2.

    Drop-shipping is a business model in which a vendor sells a product to the end user without having it in stock, by having it shipped directly from the manufacturer [38].

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Authors and Affiliations

  1. University of Salerno, Via Giovanni Paolo II, 132, 84084, Fisciano, SA, Italy

    Giovanni Baldi

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  1. Giovanni Baldi
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  1. SGH Warsaw School of Economics, Warsaw, Poland

    Anna Visvizi

  2. University of Salerno, Fisciano, Italy

    Orlando Troisi

  3. University of Salerno, Fisciano, Italy

    Mara Grimaldi

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Baldi, G. (2023). Integrating a Digital Platform Within Museum Ecosystem: A New ‘Phygital’ Experience Driving Sustainable Recovery. In: Visvizi, A., Troisi, O., Grimaldi, M. (eds) Research and Innovation Forum 2022. RIIFORUM 2022. Springer Proceedings in Complexity. Springer, Cham. https://doi.org/10.1007/978-3-031-19560-0_57

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  • DOI: https://doi.org/10.1007/978-3-031-19560-0_57

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