Abstract
Even though smaller screen sizes are discussed to be related to negative effects on the attention span and the working memory [3] or as leading to a negative impact on viewing experience [19], recent developments of video design and consumption [6], as well as the general usage of smartphones as video streaming devices [5, 12] imply a shift in general usage behavior, which seems to demand streaming provider to adapt to stand up to the competition. Simultaneously to this movement, a shift from horizontal video formats (landscape) to vertical video formats (portrait) can be registered [11]. The present study aimed to verify the assumption that both video formats have a high acceptance and therefore there can be measured no significant difference in the perceived immersion effect between two groups watching the identical film extract in a vertical or a horizontal video format. For the measurement of the immersion, the Film Immersive Experience Questionnaire by Rigby et al. [19] was used. The data analyses performing a two-sided independent samples t-test revealed that there was no statistically significant difference between the two experimental groups. Therefore, the null hypothesis was maintained.
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Müller-Roden, K., Reich, V. (2022). Video Consumption on Smartphones: Does a Vertical Video Format Affect the Immersive Experience?. In: Stephanidis, C., Antona, M., Ntoa, S. (eds) HCI International 2022 Posters. HCII 2022. Communications in Computer and Information Science, vol 1580. Springer, Cham. https://doi.org/10.1007/978-3-031-06417-3_13
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