Abstract
Expanded internet penetration, per capita income and changes in consumer spending trends in Qatar have turned e-Commerce into a preferred choice for consumers, enterprises, and online service providers. An initial pilot survey has been conducted in a randomly selected 45 people to examine the factors influencing logistics quality and interface quality. The collected data has been analyzed for internal consistency using Cronbach’s alpha test of reliability. The results from Cronbach’s alpha test (α = 0.983) have shown good internal consistency in the construct’s reliability. Mann - Whitney U test was used to compare the means of independent groups to determine whether there is a statistically significant difference between gender, age category, nationality, and language in the ratings of e-commerce satisfaction variables. This study concludes that logistics service and interface quality have a strong relation in customer satisfaction and user experience of the e-Commerce sector in each of the primary constructs within the cultural context of Qatar.
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Abraham, M.M., Choe, P. (2021). Factors Affecting e-Commerce Satisfaction in Qatar: A Cross-Cultural Comparison. In: Stephanidis, C., et al. HCI International 2021 - Late Breaking Papers: Design and User Experience. HCII 2021. Lecture Notes in Computer Science(), vol 13094. Springer, Cham. https://doi.org/10.1007/978-3-030-90238-4_34
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