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Carbon Neutrality as Business: Decoupling Growth from Emissions While Managing Climate Risks

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Carbon Neutrality in the Agri-food Sector

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Abstract

The chapter discuss carbon neutrality as a marketing tool for brand building, pricing, willingness to pay, and developing new market segments. Carbon neutrality is compared with other greening themes that can be marketed to consumers. Additionally, the chapter focus on final consumers but also on B2B and other possible targets such as access to green public procurement. Then, the chapter discusses in detail different market drivers for companies to move towards lower carbon emissions and carbon neutral process and products. Furthermore, Barriers and risks for suppliers to join the carbon neutral chain have been analysed. Finally, it summarizes the main pathways that companies are taking in terms of marketing, relative to carbon neutrality and what this means in terms of trends in the market.

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Authors and Affiliations

  1. Department of Business Studies, Roma Tre University, Rome, Italy

    Alessia Acampora, Carlo Alberto Pratesi & Maria Claudia Lucchetti

  2. Global Supply Chain - People Safety, Environment & Energy Vice President - Barilla G. e R. Fratelli S.p.A, Parma, Italy

    Luca Ruini

Authors
  1. Alessia Acampora
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  2. Luca Ruini
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  3. Carlo Alberto Pratesi
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  4. Maria Claudia Lucchetti
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Acampora, A., Ruini, L., Pratesi, C.A., Lucchetti, M.C. (2022). Carbon Neutrality as Business: Decoupling Growth from Emissions While Managing Climate Risks. In: Carbon Neutrality in the Agri-food Sector. Springer, Cham. https://doi.org/10.1007/978-3-030-88048-4_7

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