First Steps in the Entrepreneurial Practice of Marketing

Abstract

During a long period of marketing practice, we have decided to write this article, especially seeing the problems of entrepreneurial beginnings from Romania, and from other countries from EU. In this article are highlighted the entrepreneurial mistakes encountered during my entrepreneurial activity, but also due to a long activity in the marketing theory, that it should be thought, adapted at all entrepreneurial levels. Even if it seems difficult to understand by some investors in various fields of activity, however, entrepreneurial marketing is very complex, and requires very good knowledge in the applicability of marketing combined with other fields of economics. Thus, Romanian entrepreneurs have a relatively good thinking, but in general they only consider the short-term strategy, and from here in the same terms all other components of economic disciplines. Hence a whole series of problems that arise in the development of an enterprise, especially in the second stage, when, after entering the market and the enterprise must develop on the market. Through this article I highlight the wrong decisions from a strategic point of view, with concrete examples, which are very common in Romania, but also in other countries, in entrepreneurial practice, mistakes that are widespread. I could say that, in my practice as an entrepreneur and as a theorist, in the last years I started to give more pro bono consultancy to entrepreneurs and their startups rather than to “negotiate” something with them, at least at a first discussion to help them develop their businesses. So, through quantitative research I aim to achieve as objectives the information of entrepreneurial specialists, but also of specialists in marketing theory, about the current mistakes in the application of marketing, especially where there are mistakes of economic calculations that can be very difficult be correct later.