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Notes on Advertising Logic in Food Applications

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Social Computing and Social Media: Applications in Marketing, Learning, and Health (HCII 2021)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 12775))

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Abstract

The objective of this article is to understand the way of communicative interaction of applications currently used in the sectors of material culture food in the city of São Paulo, Brazil, in order to reflect on the types of functionalities and logics that these devices establish in the mediatization of consumption and the cultures in which they operate via processes of interaction. At the same time, one observes such applications with a new dimension of work in advertising with their institutionality and promocionalities.

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Authors and Affiliations

  1. University of Sao Paulo, Sao Paulo, Brazil

    Eneus Trindade

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  1. Eneus Trindade
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Correspondence to Eneus Trindade .

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Editors and Affiliations

  1. Department of Computer Science, Towson University, Towson, MD, USA

    Gabriele Meiselwitz

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Trindade, E. (2021). Notes on Advertising Logic in Food Applications. In: Meiselwitz, G. (eds) Social Computing and Social Media: Applications in Marketing, Learning, and Health. HCII 2021. Lecture Notes in Computer Science(), vol 12775. Springer, Cham. https://doi.org/10.1007/978-3-030-77685-5_6

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  • DOI: https://doi.org/10.1007/978-3-030-77685-5_6

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-77684-8

  • Online ISBN: 978-3-030-77685-5

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