Research on User Experience Optimization of Tutorial Design for Battle Royale Games Based on Grey AHP Theory

Abstract

In recent years, the battle royale game has become one of the main leisure activities in people’s daily life. Due to diverse and endless gameplays in all kinds of battle royale games, the novice tutorial plays a significant role in helping the player master the game and quickly get involved. A good novice tutorial can help players understand and start the game very quickly which also reduces the cognition bias. The user experience of the novice tutorials has a decisive influence on players’ retention and payment ratio. In the high-frequency iterative game design, evaluating user experience can help designers know about the novice tutorial’s quality effectively and promptly improve the potential problems that players may encounter.

For most battle royale games, their novice tutorials not only possess the attributes of guiding players, but they also own the game attributes. Thus, it is hard to measure all the factors that affect the user experience of novice tutorials. It is a system that exterior might seem clear while the inside is vague. On account of these characteristics, this study applies grey AHP theory to construct a system evaluating the user experience of novice tutorials in battle royale games. It helps game designers evaluate the quality of the user experience objectively and obtain valuable instructions for game design. It also provides support for design iteration.

The study is as follows. Several representative emotional words related to the battle royale games were selected and novice tutorials of three battle royale games were adopted as experimental samples for perceptual evaluation experiment. Then, a system evaluating the user experience of novice tutorials in the battle royale games was established based on the experimental data. The system consisted of 3 levels and 11 level 2 indicators. The interconnect degree of comparison sequence and reference sequence were calculated using the Grey relationship analysis method. Quantitative analysis about the importance of each experience dimension was then conducted according to the interconnect degree from small to big. At last, comprehensive evaluation was performed on the obtained interconnect degree of the design plans.

The conclusions are as follows. (1) We established a model evaluating the user experience of novice tutorials in the battle royale games so that designers can evaluate the user experience quality of the design plans during the development stage. (2) We verified the possibility that the Grey AHP Theory can be applied in evaluating the user experience of novice tutorials in the battle royale games as well as other games and provide strategic guidance for game design.

The research conclusions of this paper are mainly as follows: (1) Created a user experience evaluation model for the novice tutorial of the battle royal games. Designers can use this model to evaluate the quality of user experience of the design plans during game development and optimize the design in a scientific way. (2) Verified the possibility of analytic hierarchy process and grey correlation analysis for experience evaluation of novice tutorials in the battle royal games, and can be extended to experience evaluation of other games and provide strategic guidance for gaming experience design.