The Living Inheritance and Protection of Intangible Cultural Heritage Lingnan Tide Embroidery in the Context of New Media

Abstract

In the context of micro-communication, the communication of intangible cultural heritage is faced with the dilemma of lack of cultural characteristics, low utilization of resources, excessive commercialization and so on. At the same time, its “voice” is relatively weak, or “sound” will “sink” in the ocean of information. 5G era is coming, the way of communication based on WeChat, Weibo and other media will also produce subversive changes, intangible cultural heritage needs to seize the opportunity. From the perspective of new media, this paper analyzes the realistic predicament and internal reasons of the inheritance of intangible cultural heritage in the new era, and thinks that the communication strategy and development path of non-posthumous culture can be explored by using new media technology based on the thinking of “Internet +” to realize the innovation and demonstration promotion of non-posthumous culture inheritance mode; On the basis of “big data”, the author constructs the communication chain of intangible cultural heritage, the mechanism of national folk communication and the diversified communication system. Using new media technology can greatly stimulate the endogenous motive force of the protection of non-heritage cultural tradition, enhance the influence of intangible cultural heritage, effectively promote the development and utilization of non-heritage culture, further expand the survival and cultural space of non-heritage, and enhance the soft power of Chinese culture.