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Embedding CSR in Corporate Strategies

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Rethinking Business Responsibility in a Global Context

Part of the book series: CSR, Sustainability, Ethics & Governance ((CSEG))

Abstract

As the number of companies aiming for a positive impact on their surroundings rises, this chapter argues that CSR has to be part of corporate strategy. It offers specific steps to draft and embed CSR strategies into corporate strategy development. In conclusion, the chapter looks at measuring and reporting the impact of CSR.

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Author information

Authors and Affiliations

  1. University of Vienna, Vienna, Austria

    Ilona Szőcs

  2. Vienna University of Economics and Business, Vienna, Austria

    Bodo B. Schlegelmilch

Authors
  1. Ilona Szőcs
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  2. Bodo B. Schlegelmilch
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Corresponding author

Correspondence to Ilona Szőcs .

Editor information

Editors and Affiliations

  1. Vienna University of Economics and Business, Vienna, Austria

    Bodo B. Schlegelmilch

  2. University of Vienna, Vienna, Austria

    Ilona Szőcs

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Szőcs, I., Schlegelmilch, B.B. (2020). Embedding CSR in Corporate Strategies. In: Schlegelmilch, B.B., Szőcs, I. (eds) Rethinking Business Responsibility in a Global Context. CSR, Sustainability, Ethics & Governance. Springer, Cham. https://doi.org/10.1007/978-3-030-34261-6_4

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