Abstract
The authors take a snapshot of contemporary CSR practice in the USA by combining their own real-world experience with findings from the current literature and the results of a survey of current CSR US executives. Six trends emerged: (1) CSR is not PR; (2) CSR drives corporate value; (3) CEOs have a lot to say about CSR; (4) CSR performance is being measured; (5) CSR is evolving incrementally; and (6) CSR is a business imperative and a moral imperative. For major US corporations, CSR is good for business and good for the society. It contributes to harnessing the abilities of both to build the sustainable conditions both require to prosper.
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Notes
- 1.
LinkedIn, the social media site for professional business people, offers many discussion groups on the topic of CSR that help practitioners network, share insights, and conduct topical discussions. Examples include Corporate Social Responsibility and CSRwire, the Corporate Social Responsibility Newswire. Also of note are blogs such as Sustainable Business Forum, Corporate Responsibility: CSR Now, the Forbes Leadership Forum, and Cause Integration. These resources are written by social responsibility experts who follow the practice, pose intriguing questions for discussion, and report latest trends.
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Straat, Ja., Genest, C.M. (2015). Corporate Social Responsibility in a US Context. In: Ng, P., Ngai, C. (eds) Role of Language and Corporate Communication in Greater China. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-46881-4_9
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