Abstract
The role and responsibility of a manager would undergo a sea change in future as the workplace then would be transforming itself into Corporate Lattice Model from the current Corporate Ladder Model, Artificial Intelligence would be rapidly entering into workforce and human cloud would be available globally to do mindboggling array of digital tasks. The future manager would be a leader following from front, admitting his own errors, believing in collective intelligence, giving real-time feedback and positive strokes of recognition to the employees, building an ‘Innovative democracy’ as propounded by W.L. Gore, overseeing potential rather than performance, focusing on purpose rather than productivity, hankering for alignment rather than result and soliciting innovations rather than cooperation.
The future manager will have to face the challenges of ‘newer ways of mobilizing talent, turning the company into a serial management innovator, generating breakthrough results’ (Gary Hamel) and the other challenges like human capital management complexity, competitors growing with higher rates than consumers, amplifying human imagination and so on. He would have to formulate strategies of not only the traditional 4Ps of product marketing or 7Ps of services marketing but also a few more relevant Ps like Psychodynamics and Posture. The chapter in the end would cite the glaring examples of management innovators like W.L. Gore, Samsung, Google, GE and Whirlpool that have the capability of facing such challenges.
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Brahmbhatt, A.C. (2020). Roles and Responsibilities of Future Managers. In: Thakkar, B. (eds) Paradigm Shift in Management Philosophy. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-29710-7_9
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