Skip to main content

NET-EXPO: A Gephi Plugin Towards Social Network Analysis of Network Exposure for Unipartite and Bipartite Graphs

  • Conference paper
  • First Online:
HCI International 2019 - Posters (HCII 2019)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 1034))

Included in the following conference series:

Abstract

Social network analysis (SNA) concerns itself in studying network structures in relation to individuals’ behavior. Individuals may be influenced by their network members in their behavior, and thus past researchers have developed computational methods that allow us to measure the extent to which individuals are exposed to members with certain behavior within one’s social network, and that be correlated with their own behavior. Some of these methods include network exposure model, affiliation exposure model, and decomposed network exposure models. We developed a Gephi plugin that computes and visualizes these various kinds of network exposure models called NET-EXPO. We experimented with NET-EXPO on some social network datasets to demonstrate its pragmatic use in social network research. This plugin has the potential to equip researchers with a tool to compute network exposures in a user friendly way and simplify the process to compute and visualize the network data.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    http://ejml.org.

  2. 2.

    https://www.stats.ox.ac.uk/~snijders/siena/s50_data.htm.

  3. 3.

    What you see is what you get.

  4. 4.

    https://github.com/UTH-Tuan/NET-EXPO.

References

  1. Valente, T.W.: Social Networks and Health: Models, Methods, and Applications. Oxford University Press, New York (2010)

    Book  Google Scholar 

  2. Freeman, L.C.: Centrality in social networks conceptual clarification. Social Netw. 1(3), 215–239 (1978)

    Article  Google Scholar 

  3. Newman, M.E.: The mathematics of networks. New Palgrave Encycl. Econ. 2(2008), 1–12 (2008)

    Google Scholar 

  4. Blondel, V.D., Guillaume, J.L., Lambiotte, R., Lefebvre, E.: Fast unfolding of communities in large networks. J. Stat. Mech.: Theory Exp. 2008(10), P10008 (2008)

    Article  Google Scholar 

  5. Bastian, M., Heymann, S., Jacomy, M., et al.: Gephi: an open source software for exploring and manipulating networks. Icwsm 8(2009), 361–362 (2009)

    Google Scholar 

  6. Marsden, P.V., Friedkin, N.E.: Network studies of social influence. Sociol. Methods Res. 22(1), 127–151 (1993)

    Article  Google Scholar 

  7. Burt, R.S.: Social contagion and innovation: cohesion versus structural equivalence. Am. J. Sociol. 92(6), 1287–1335 (1987)

    Article  Google Scholar 

  8. Valente, T.W.: Network models of the diffusion of innovations. Comput. Math. Organ. Theory 2(2), 163–164 (1996)

    Article  Google Scholar 

  9. Valente, T.W.: Network models and methods for studying the diffusion of innovations. Models Methods Soc. Netw. Anal. 28, 98 (2005)

    Article  Google Scholar 

  10. Rogers, E.M.: Diffusion of Innovations. Simon and Schuster, New York (2010)

    Google Scholar 

  11. Leenders, R.T.A.: Modeling social influence through network autocorrelation: constructing the weight matrix. Soc. Netw. 24(1), 21–47 (2002)

    Article  Google Scholar 

  12. Fujimoto, K., Chou, C.P., Valente, T.W.: The network autocorrelation model using two-mode data: affiliation exposure and potential bias in the autocorrelation parameter. Soc. Netw. 33(3), 231–243 (2011)

    Article  Google Scholar 

  13. Fujimoto, K., Unger, J.B., Valente, T.W.: A network method of measuring affiliation-based peer influence: assessing the influences of teammates’ smoking on adolescent smoking. Child Dev. 83(2), 442–451 (2012)

    Article  Google Scholar 

  14. Papachristos, A.V., Wildeman, C., Roberto, E.: Tragic, but not random: the social contagion of nonfatal gunshot injuries. Soc. Sci. Med. 125, 139–150 (2015)

    Article  Google Scholar 

  15. Wipfli, H.L., Fujimoto, K., Valente, T.W.: Global tobacco control diffusion: the case of the framework convention on tobacco control. Am. J. Public Health 100(7), 1260–1266 (2010)

    Article  Google Scholar 

  16. Myneni, S., Fujimoto, K., Cobb, N., Cohen, T.: Content-driven analysis of an online community for smoking cessation: integration of qualitative techniques, automated text analysis, and affiliation networks. Am. J. Public Health 105(6), 1206–1212 (2015)

    Article  Google Scholar 

  17. Fujimoto, K., Wang, P., Valente, T.W.: The decomposed affiliation exposure model: a network approach to segregating peer influences from crowds and organized sports. Netw. Sci. 1(2), 154–169 (2013)

    Article  Google Scholar 

  18. Fujimoto, K., Valente, T.W.: Alcohol peer influence of participating in organized school activities: a network approach. Health Psychol. 32(10), 1084 (2013)

    Article  Google Scholar 

  19. Rocha, L.E.C., Liljeros, F., Holme, P.: Information dynamics shape the sexual networks of Internet-mediated prostitution. Proc. Natl. Acad. Sci. U.S.A. 107(13), 5706–5711 (2010)

    Article  Google Scholar 

  20. Rogers, E.M., Kincaid, D.L.: Communication networks: toward a new paradigm for research (1981)

    Google Scholar 

  21. West, P., Sweeting, H.: Background, rationale and design of the west of scotland 11 to 16 study. MRC Medical Sociology Unit Working Paper, no. 52 (1996)

    Google Scholar 

  22. Michell, L., Amos, A.: Girls, pecking order and smoking. Soc. Sci. Med. 44(12), 1861–1869 (1997)

    Article  Google Scholar 

  23. Michell, M.P.L.: Smoke rings: social network analysis of friendship groups, smoking and drug-taking. Drugs: Educ. Prevent. Policy 7(1), 21–37 (2000)

    MathSciNet  Google Scholar 

  24. Pearson, M., West, P.: Drifting smoke rings. Connections 25(2), 59–76 (2003)

    Google Scholar 

  25. Yon, G.V., et al.: netdiffuser: Network analysis for diffusion of innovations (2016)

    Google Scholar 

  26. Fujimoto, K.: AFFILIATIONEXPOSURE: stata module to compute an affiliation exposure model using two-mode actor(row)-by-event(column) network data. Statistical Software Components, Boston College Department of Economics, June 2011

    Google Scholar 

  27. Valente, T.W., Dyal, S.R., Chu, K.H., Wipfli, H., Fujimoto, K.: Diffusion of innovations theory applied to global tobacco control treaty ratification. Soc. Sci. Med. 145, 89–97 (2015)

    Article  Google Scholar 

Download references

Acknowledgments

This research was supported by the UTHealth Innovation for Cancer Prevention Research Training Program (Cancer Prevention and Research Institute of Texas grant # RP160015), the National Library of Medicine of the National Institutes of Health under Award Number R01LM011829, and the National Institute on Alcohol Abuse and Alcoholism (1K99AA019699), and the National Institute of Mental Health of the National Institutes of Health under Award Numbers R01MH100021.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Cui Tao .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2019 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Amith, M.“., Fujimoto, K., Tao, C. (2019). NET-EXPO: A Gephi Plugin Towards Social Network Analysis of Network Exposure for Unipartite and Bipartite Graphs. In: Stephanidis, C. (eds) HCI International 2019 - Posters. HCII 2019. Communications in Computer and Information Science, vol 1034. Springer, Cham. https://doi.org/10.1007/978-3-030-23525-3_1

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-23525-3_1

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-23524-6

  • Online ISBN: 978-3-030-23525-3

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics