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The Future of Mobile TV: When Mobile TV Meets the Internet and Social Networking

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Mobile TV: Customizing Content and Experience

Abstract

First-generation mobile TV has involved delivering content to cell phones. But as mobile TV evolves, it will find greater significance as part of a multifaceted video offering that combines multiple screens, devices, networks, and content types. Content, or a particular viewing session, moves with the user, across devices and across networks. Furthermore, in addition to providing an alternate screen, a mobile device may provide complementary functions like programming TiVo remotely, streaming video from the cell phone to the TV set, or creating video content for distribution on the Web and uploading it directly over wireless networks. In the new TV ecosystem, all end-user devices collaborate across the whole video value chain, from content creation to distribution to consumption. Finally, as mobile devices become integral components of the new video ecosystem, their personal nature will drive the development of social TV, defined as a new way of delivering TV based on users sharing all aspects of the experience within the context of social networks. This chapter presents our view of mobile social TV: a shared TV experience that uses the power of the Internet and social networks to “move” from screen to screen and network to network to unite family and friends.

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Notes

  1. 1.

    Nielsen Media, “Turned into the Phone: Mobile video use in the U.S. and abroad,” January 2009, available at http://www.nielsen.com/solutions/Nielsen_MobileVideo_January2009.pdf

  2. 2.

    Broadband directions LLC, “The Top 75 Basic Cable TV Networks: An Analysis of Their Broadband-Delivered Video Opportunities and Current Initiatives” July 25, 2005, available at http://www.broadbanddirections.com/pdf/BroadbandDirectionsTop75reportnew.pdf

  3. 3.

    Reuters, “Court rules in favor of Cablevision network DVR” August 4, 2008, available at http://www.reuters.com/article/marketsNews/idINN0448712120080804?rpc=44&sp=true

  4. 4.

    The TiVoToGo service was offered on the TiVo Series2; however, the TiVo Series 3 HD does not include this feature. Cnet reviews, “TiVo Series3 HD DVR (32-HD hours)”, September 11, 2006, available at http://reviews.cnet.com/digital-video-recorders-dvrs/tivo-series3-hd-dvr/4505-6474_7-32065631.html

  5. 5.

    Newsweek, “The Slingbox was built to stream your favorite TV shows to your laptop via the Internet. But users are finding other new and controversial uses,” December 17, 2008, available at http://www.newsweek.com/id/175602

  6. 6.

    Communications Technology, “The Yanks Are Coming – Eventually,” March 8, 2007, available at http://www.cable360.net/ct/news/ctreports/22406.html

  7. 7.

    David Clark, “Network Neutrality: Words of Power and 800-Pound Gorillas,” International Journal of Communication 1 (2007)

  8. 8.

    http://www.omvc.org/about%2Domvc/

  9. 9.

    A Vision of Personal Broadband, MIT Communications Futures Program, January 2006, http://cfp.mit.edu/publications/index.shtml

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Correspondence to Marie-José Montpetit .

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Montpetit, MJ., Klym, N., Blain, E. (2010). The Future of Mobile TV: When Mobile TV Meets the Internet and Social Networking. In: Marcus, A., Roibás, A., Sala, R. (eds) Mobile TV: Customizing Content and Experience. Human-Computer Interaction Series. Springer, London. https://doi.org/10.1007/978-1-84882-701-1_21

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  • DOI: https://doi.org/10.1007/978-1-84882-701-1_21

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