Abstract
The economics of meat merchandising could not be discussed without acknowledgment of the common economic terms, supply and demand. Most of the comments will be made on demand with the assumption that the agricultural system can, within a short time, produce or supply what the consumer demands. The National Live Stock and Meat Board published a report “Demand Strategies” Special Report: The Meat Consumer Today (1990). This report was designed to provide a comprehensive analysis of the modern consumer of meat and look at implications for marketers. They came to the following conclusions.
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© 1994 Springer Science+Business Media Dordrecht
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Breidenstein, B.B. (1994). Methods and Economics of Meat Merchandising. In: Kinsman, D.M., Kotula, A.W., Breidenstein, B.C. (eds) Muscle Foods. Springer, Boston, MA. https://doi.org/10.1007/978-1-4757-5933-4_19
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DOI: https://doi.org/10.1007/978-1-4757-5933-4_19
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