Abstract
In addition to marketing actions, companies in the aeronautics and space sector have developed many tools to increase the loyalty of customer companies including maintenance, training and financial compensation (offsets). These tools play an important role from the definition of the product/service mix to the development of customer loyalty.
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© 2002 Springer Science+Business Media New York
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Malaval, P., Bénaroya, C. (2002). Building Loyalty: Maintenance, Customer Training and Offsets. In: Aerospace Marketing Management. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-1065-9_14
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DOI: https://doi.org/10.1007/978-1-4615-1065-9_14
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4613-5377-5
Online ISBN: 978-1-4615-1065-9
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