Aerospace Marketing Management

Manufacturers · OEM · Airlines · Airports · Satellites · Launchers

  • Philippe Malaval
  • Christophe Bénaroya

Table of contents

  1. Front Matter
    Pages i-xviii
  2. Philippe Malaval, Christophe Bénaroya
    Pages 1-21
  3. Philippe Malaval, Christophe Bénaroya
    Pages 23-73
  4. Philippe Malaval, Christophe Bénaroya
    Pages 75-113
  5. Philippe Malaval, Christophe Bénaroya
    Pages 115-145
  6. Philippe Malaval, Christophe Bénaroya
    Pages 147-160
  7. Philippe Malaval, Christophe Bénaroya
    Pages 161-210
  8. Philippe Malaval, Christophe Bénaroya
    Pages 211-244
  9. Philippe Malaval, Christophe Bénaroya
    Pages 245-276
  10. Philippe Malaval, Christophe Bénaroya
    Pages 277-306
  11. Philippe Malaval, Christophe Bénaroya
    Pages 307-326
  12. Philippe Malaval, Christophe Bénaroya
    Pages 327-345
  13. Philippe Malaval, Christophe Bénaroya
    Pages 347-398
  14. Philippe Malaval, Christophe Bénaroya
    Pages 399-453
  15. Philippe Malaval, Christophe Bénaroya
    Pages 455-490
  16. Philippe Malaval, Christophe Bénaroya
    Pages 491-527
  17. Back Matter
    Pages 529-536

About this book

Introduction

Aerospace Marketing Management is a marketing manual devoted to:

-the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines,
-the space sector: suppliers, integrators, and service providers.

It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet:

-e-procurement for the purchase strategy,
-interactive communication with websites,
-e-ticketing for the airlines to reach final consumers.

Keywords

After-Sales Import Launch Market segmentation Marketing-Mix Sales communication logistics marketing organization safety search engine marketing (SEM) traffic transport

Authors and affiliations

  • Philippe Malaval
    • 1
  • Christophe Bénaroya
    • 2
  1. 1.Toulouse Business School (ESC Toulouse)France
  2. 2.Business ConseilFrance

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-4615-1065-9
  • Copyright Information Kluwer Academic Publishers 2002
  • Publisher Name Springer, Boston, MA
  • eBook Packages Springer Book Archive
  • Print ISBN 978-1-4613-5377-5
  • Online ISBN 978-1-4615-1065-9
  • About this book