Economics

Chapter

Abstract

I am not an economist in any way, shape, or form. This is why I could not muster enough influence or traction to recruit or seduce a real, qualified, honest-to-goodness economist to collaborate with one chapter in this volume. However, I felt that this volume would not be complete without a chapter in this discipline. Consequently, I had to make do, in complete humility and admitted ignorance, with the help of Karen Viars, with whatever I could find by cross-indexing paradigms with economics. Then I tried to make sense of whatever information I gathered through summaries that I reproduced here with complete bibliographic acknowledgments. Whether all these summaries should be within quotes because they are essentially downloaded with few cosmetic changes is a decision that I made after discussing with two colleagues who are versed in the ethics of citing published research. The reader should understand that perhaps the whole chapter should be within quotes.

Keywords

Obesity Europe Marketing Coherence Posit 

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Copyright information

© Springer Science+Business Media, LLC 2012

Authors and Affiliations

  1. 1.Department of PsychologyGeorgia State UniversityAtlantaUSA

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