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Enumeration and Scoring Rule

Chapter

Abstract

The E in C-OAR-SE stands for the final aspect of the theory, which is a double selection procedure called enumeration and scoring rule. “Enumeration” means how the answer scale is scored quantitatively. “Scoring rule” had two applications: it is the rule adopted by the researcher for deriving a total score for an individual within one item if the construct is doubly concrete, or across multiple items, if the construct measured is abstract in either the object or the attribute; and it is also the rule that the researcher adopts when combining scores from individuals to compute a group statistic such as a mean or median.

Keywords

Multiple Item Scoring Rule AMERICAN Customer Satisfaction Index Answer Scale Customer Satisfaction Index 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media, LLC 2011

Authors and Affiliations

  1. 1.Institute for Innovation in Business and Social Research, University of WollongongWollongongAustralia

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