Measurement for the Social Sciences

The C-OAR-SE Method and Why It Must Replace Psychometrics

  • John R. Rossiter

Table of contents

  1. Front Matter
    Pages i-xv
  2. John R. Rossiter
    Pages 1-11
  3. John R. Rossiter
    Pages 13-28
  4. John R. Rossiter
    Pages 29-39
  5. John R. Rossiter
    Pages 41-60
  6. John R. Rossiter
    Pages 61-71
  7. John R. Rossiter
    Pages 73-101
  8. John R. Rossiter
    Pages 103-114
  9. John R. Rossiter
    Pages 115-139
  10. John R. Rossiter
    Pages 141-146
  11. Back Matter
    Pages 147-169

About this book


This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following key elements: construct definition; object representation; attribute classification; rater entity identification; selection of item type; enumeration and scoring. The new theory is applicable to the design of measures of constructs in: • management • marketing • information systems • organizational behavior • psychology • sociology C-OAR-SE is a rationally rather than empirically-based theory and procedure. It can be used for designing measures of the most complex and also the most basic constructs that we use in social science research. C-OAR-SE is a radical alternative to the traditional empirically-based psychometric approach, and a considerable amount of the book’s content is devoted to demonstrating why the psychometric approach does not produce valid measures. The book argues that the psychometric approach has resulted in many misleading findings in the social sciences and has led to erroneous acceptance – or rejection – of many of our main theories and hypotheses, and that the C-OAR-SE approach to measurement would correct this massive problem. The main purpose of this book is to introduce and explain C-OAR-SE construct measurement theory in a way that will be understood by all social science researchers and that can be applied to designing new, more valid measures. Featuring numerous examples, practical applications, end-of-chapter questions, and appendices, the book will serve as an essential resource for students and professional researcher alike.


Attribute classification C-OAR-SE Content validity Market research Qualitative research Social science research

Authors and affiliations

  • John R. Rossiter
    • 1
  1. 1.Institute for Innovation in Business and Social ResearchUniversity of WollongongWollongong NSWAustralia

Bibliographic information

  • DOI
  • Copyright Information Springer Science+Business Media, LLC 2011
  • Publisher Name Springer, New York, NY
  • eBook Packages Business and Economics
  • Print ISBN 978-1-4419-7157-9
  • Online ISBN 978-1-4419-7158-6
  • Buy this book on publisher's site