Abstract
In this chapter, we will outline the process of creating an AdWords account so that you can get started on the initial account creation process. We will explain the process from a higher level and highlight where else in this book you can look for more information. We will also cover the basics of the AdWords Editor and the AdWords interface. Lastly, we will discuss the pluses and minuses of using AdWords Express. The best way to understand AdWords is to simply dig in, so it’s time to get your hands dirty.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Rights and permissions
Copyright information
© 2012 Bart Weller and Lori Calcott
About this chapter
Cite this chapter
Weller, B., Calcott, L. (2012). Getting Started with AdWords. In: The Definitive Guide to Google AdWords. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-4015-0_4
Download citation
DOI: https://doi.org/10.1007/978-1-4302-4015-0_4
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-4014-3
Online ISBN: 978-1-4302-4015-0
eBook Packages: Business and EconomicsBusiness and Management (R0)Apress Access Books