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The Definitive Guide to Google AdWords

Create Versatile and Powerful Marketing and Advertising Campaigns

  • Authors
  • Bart Weller
  • Lori Calcott

Table of contents

  1. Front Matter
    Pages i-xx
  2. Bart Weller, Lori Calcott
    Pages 1-20
  3. Bart Weller, Lori Calcott
    Pages 21-37
  4. Bart Weller, Lori Calcott
    Pages 39-62
  5. Bart Weller, Lori Calcott
    Pages 63-87
  6. Bart Weller, Lori Calcott
    Pages 89-104
  7. Bart Weller, Lori Calcott
    Pages 105-131
  8. Bart Weller, Lori Calcott
    Pages 133-158
  9. Bart Weller, Lori Calcott
    Pages 159-200
  10. Bart Weller, Lori Calcott
    Pages 201-244
  11. Bart Weller, Lori Calcott
    Pages 245-290
  12. Bart Weller, Lori Calcott
    Pages 291-333
  13. Bart Weller, Lori Calcott
    Pages 335-357
  14. Back Matter
    Pages 359-368

About this book

Introduction

There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power.  

Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including:

  • Geo-targeting, distribution, and placement of ads
  • Advanced account management and budget strategies
  • Keywords, metrics, and ROI management
  • Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer
  • Mobile marketing implementations and strategies
  • Working with the various APIs available for developers

With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.

Bibliographic information