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Develop a Communication Plan for Complex Projects

  • Tom Mochal
  • Jeff Mochal

Abstract

Culture has been described as “how we do things ‘round here.” Culture change refers to changing the way people perform their jobs. In other words, you are changing how people “do things ‘round here.” Implementing a culture change initiative in an organization requires a multifaceted communication strategy to be successful.

Keywords

Culture Change Customer Relationship Management Communication Plan Complex Project Tortilla Chip 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Tom Mochal and Jeff Mochal 2011

Authors and Affiliations

  • Tom Mochal
  • Jeff Mochal

There are no affiliations available

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