Abstract
Culture has been described as “how we do things ‘round here.” Culture change refers to changing the way people perform their jobs. In other words, you are changing how people “do things ‘round here.” Implementing a culture change initiative in an organization requires a multifaceted communication strategy to be successful.
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© 2011 Tom Mochal and Jeff Mochal
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Mochal, T., Mochal, J. (2011). Develop a Communication Plan for Complex Projects. In: Lessons in Project Management. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-3835-5_23
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DOI: https://doi.org/10.1007/978-1-4302-3835-5_23
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-3834-8
Online ISBN: 978-1-4302-3835-5
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